Selling your business, restructuring for sustainable growth, or introducing financial solutions — like customer financing — could be the perfect next step toward unlocking its full potential.

What is Customer Finance, and Why Does it Matter?

Customer financing isn’t just about offering payment plans—it’s about removing barriers to sales, increasing cash flow, and unlocking growth that would otherwise be out of reach.

At its core, customer financing allows your clients to spread the cost of a purchase over time instead of paying upfront. Whether you sell products, services, or subscriptions, this flexibility makes it easier for customers to say yeswhich means more conversions, higher average order values, and a steady flow of revenue for your business.

Why Should You Care?

Many businesses assume their pricing is the problem when, in reality, it’s their payment structure. If your customers want what you offer but struggle with cash flow, they’ll delay purchasing—or go to a competitor that offers financing. By integrating a seamless financing solution, you make affordability a non-issue, capturing revenue that would otherwise be lost.

Businesses that implement customer financing often see:

Higher Sales Conversion Rates – More customers say yes when they can pay over time.

Increased Average Order Value – Customers spend more when they’re not restricted by upfront costs.

Stronger Cash Flow – Financing providers pay you upfront, so you don’t have to wait.

A Competitive Edge – Stand out from competitors who still require full payments.

While customer financing can be a game-changer for business growth, most companies aren’t set up to access it. Financing providers don’t just hand out approval to anyone—they assess risk, cash flow, and business stability before allowing you to offer it to your customers.

The harsh truth is, many businesses fail to qualify because their financial reporting lacks clarity, making them look too risky. Without predictable income streams, lenders hesitate, as financing works best with steady cash flow. Operational inefficiencies are another red flag—if a business depends too much on its owner, it’s seen as unstable.

Securing customer financing isn’t just about applying—it’s about structuring your business to qualify. If the foundation isn’t right, lenders won’t take the risk.

When done right, customer financing not only increases sales but also makes your business more investable and valuable.

Securing customer financing isn’t just about applying—it’s about structuring your business to qualify. If the foundation isn’t right, lenders won’t take the risk.

By introducing customer financing, optimising cash flow, and restructuring operations, I help businesses increase their valuationmaking them more attractive to investors and buyers.

With over two decades of experience in finance, strategic partnerships, and business transformation, I’ve worked across industries to position businesses for growth, investment, and high-value exits.

I also bring extensive experience from the e-mobility sector, having led major projects that expanded Norway’s EV charging infrastructure in partnership with government and industry leaders.

My work has involved:

✔ Securing multi-million-dollar funding to expand EV infrastructure, structuring deals that made large-scale projects viable.

Developing financial models that balanced investment risk while ensuring long-term profitability and growth.

Leading strategic partnerships between corporations, government entities, and private investors to drive large-scale projects forward.

Implementing financing solutions that allowed companies to scale while maintaining strong cash flow and financial stability.

Advising businesses on investment readiness, ensuring they were structured to attract funding and maximise their market potential.

Through my work with global brands like Canon, Ricoh, and Microsoft resellers, I’ve also helped businesses unlock growth through customer financing, financial restructuring, and operational improvements. I know how to position businesses to secure investment, scale effectively, and increase valuation before an exit.

Would you like to explore the next steps for your business?

Get in touch. Simply fill in the form below with a little detail about your company and I’ll call you back. All conversations will be held in the utmost confidence. Together we can explore the right next step for you, your clients/customer and your family.

15 + 12 =